Overview
Happy Valley, a vertically integrated cannabis company based in Massachusetts, operates two retail locations and a robust cultivation facility, with plans to expand to a third dispensary and a new production site. Their product lineup spans chocolates, tinctures, topicals, pre-rolls, and vape cartridges—all developed with a focus on consistency, precision, and premium quality.
To meet growing demand without compromising their rigorous standards, Happy Valley turned to automation partners ATG Pharma and Greentank. The result? Increased production, better efficiency, and reliable hardware support—making it easier to scale their award-winning vape line.
Challenge
With rising consumer demand and plans for expansion, Happy Valley needed a solution that could:
- Increase vape cart filling efficiency without sacrificing accuracy
- Integrate seamlessly with Greentank cartridge hardware
- Provide responsive technical support during a challenging supply chain period
- Align with their no-compromise approach to product quality
Solution
Happy Valley implemented the RoboCAP RL-Series automated vape filling solution from ATG Pharma, optimized to work with Greentank’s industry-trusted cartridges. According to Sean Horgan, Vice President of Operations, the ATG equipment quickly proved itself to be “extremely accurate” and “highly reliable,” with a customer service experience that “has been second to none.”
The collaboration deepened when Greentank and ATG co-developed pre-pack trays customized to Happy Valley’s workflow. This simple but strategic enhancement made a measurable difference in throughput and product handling.
Results
With ATG’s vape filling technology and Greentank’s cartridge hardware working in tandem, Happy Valley’s vape cart production saw a dramatic increase in efficiency:
- Output more than doubled, growing from 750–1,000 half-gram cartridges per hour to over 1,500–2,000 with only one operator
- Daily production now exceeds 10,000 units, supporting larger-scale retail and wholesale needs
- Faster changeovers and more streamlined workflows allowed the operations team to keep pace with market growth
On top of that, Happy Valley benefited from ATG’s hands-on technical support. Whether it was troubleshooting on-site or quick-turn responses from the team, Sean noted that ATG’s service gave them a real competitive edge.
Looking Ahead
Happy Valley is preparing to break ground on a new cultivation and production facility to further scale operations in 2025 and beyond. With growing demand for their top-selling strains like Super Lemon Haze and White Wedding, and no plans to compromise on product quality, they remain committed to working with trusted partners. “There’s no other filling or cartridge company we’d rather work with than ATG and Greentank,” says Sean. “They help us stay efficient, responsive, and ready for whatever the market throws our way.”